DIGITAL USER EXPERIENCE VISION AND STRATEGY

Banking

Organization

Our client is an established universal bank worldwide in a very competitive market.

Type of project

The financial services industry is rapidly changing and our client has asked Hedera to translate its Bank Strategy 2020 into a cutting-edge digital user experience vision for one of its home countries.

The challenge

  • Ensure our client is able to bring a differentiating and effective digital user experience that drives sales and self-servicing adoption to higher levels.
  • Next to the dreaming part, we had to ensure that the targeted experience is feasible and realistic.

What we did

  • Data analysis of digital interaction behaviour, user satisfaction and conversion statistics.
  • Full market scan and best practice analysis.
  • Thematic workshop preparation and facilitation.
  • Conceptualisation and schematisation of digital user experience principles.
  • End-to-end project management, research and facilitation.

The result

Defined a cutting-edge digital and omni-channel user experience vision and strategy to allow our client to win in the rapidly changing financial services industry

hedera-adminDigital user experience vision and strategy [Banking]