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A new era for pharma product launches

Due to fundamental changes in the market, pharmaceutical companies realize that their product launch approach is critical for achieving overall company’s success. In order to launch new products successfully, it is key to bring the right product offering to the relevant customer through the most appropriate channels (ensuring consistency throughout channels) supported by well-considered commercial activities.

Read more about the critical building blocks for product launch success in our point of view “A new era for pharma product launches: How to join the puzzle pieces to achieve success”.

A new era for pharma product launches

hedera-adminA new era for pharma product launches